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Wednesday, 4 May 2011

Evaluation - Question 2

How effective is the combination of your main product and ancillary tasks?

I attempted for my ancillary task to also portray the artist’s image and personality, as it was a very prominent aspect of the actual music video. The artist appears on the front cover of the album, to be giving a rude gesture to the viewer, however to add a girly and cheeky element to it, I covered the hand gesture with a red lipstick kiss on Picassa (an editing software). This allowed parallels between the music video and the ancillary task adding fluidity and consistency in my coursework as a whole. I thought that the music video and the album cover worked well together, it was a believable combination. I did think its was risky to use a rude gesture on my album cover but I thought it was worth it because the artist that my group and I had portrayed on our blogs, who was an independent, rebellious, slightly feminist young woman, who has a cheeky side, and a good sense of humour was presented well on the cover. I believe that all these characteristics were portrayed in both the video and album cover. I didn’t want the album cover to look too girly so a tried to use soft colours then that the bold red lipstick mark, which I think signified a strong personality in a minimalistic way. The album advert featured the album cover so that was immediately linked. I added a magazine quote saying ‘Hilarious feel good tracks’ to add to the authenticity of an album advert and also put a bold statement about the release of the album. The album cover acted as a background for the advertisement which I thought was good rather than using another picture of the artist. I feel that all three coursework tasked linked and worked together well, showing consistency in my research and planning.

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