Music video styles

Illustration -  A straight forward performance or simple narrative video or a mixture, to illustrate the meanings of the lyrics and visualise the music in a straight forward way.


Example: 




Amplification - The use of narrative or performance music videos in a less straight forward way in atempt to amplify creative interpretation, unusual and surrealist approaches. These still have a direct link to the song or lyrics.


Example: Biffy Clyro - 'God and Satan' 

Disjuncture - This type of music video presents an abstract approach to the music or lyrics, providing viewers with visuals that are not obvious or directly linked to the music, lyrics, song title or artist.


Example: Bomb the Bass - 'Black River'


This video was directed by Corin Hardy who spoke at a music video convention that I was fortunate enough to attend. He has made a variety of music videos for a range of artists. I was really impressed by this video in particular because of the way in which he described the filming.
He used his friend, a car, a cheap mask and filmed in the woods. With these limited resources he was able to create an interesting and slightly strange video that I enjoyed watching. Here is a link one of his profiles -
http://www.academyfilms.com/flash/#/academy/music_videos/corin_hardy/