G324:AdvancedProduction

Wednesday, 4 May 2011

'Knock 'Em Out' - Bailey

This is a final video, Hope you enjoy!

Evaluation - Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We adopted many aspect of real media ranging from music videos to advertisements. Our video consists of shot angles, themes and techniques from different real media products, that we adapted to suit our music video, however some features are very similar and almost intertextual.

This image from Pink's video to 'Raise your glass' has the same inspiration as the the image from our video. We used WW1 pro women propaganda, however we discovered Pink's video after we had already used this image in our video. Pink's image and message she tries to portray to the audience is similar to that of Bailey, which is the empowerment of women.

We decided to juxtapose ideas in our video to add effect to the message. We used camera angle to represent objectifying a woman, a tilt shot from her legs to her face. We took this idea from the video to 'Frim Fram Sauce' by The Nat King Cole Trio. This is to mock men objectifying women where as in the 'Frim Fram Sauce' video there the tilt shot has no relevance to the song other than just having the image of a woman's body in it.

To add a real comical element and to make our video stand out, we decided to end it with the female protagonist chasing the male with a shoe. We edited in an old movie style effect (spehia with vertical scratches and dots). The 'We 'no speak Americano' music video also shows the convetional chasing of another character portrayed in old comedies. We thought this was effective in our video.

Evaluation - Question 2

How effective is the combination of your main product and ancillary tasks?

I attempted for my ancillary task to also portray the artist’s image and personality, as it was a very prominent aspect of the actual music video. The artist appears on the front cover of the album, to be giving a rude gesture to the viewer, however to add a girly and cheeky element to it, I covered the hand gesture with a red lipstick kiss on Picassa (an editing software). This allowed parallels between the music video and the ancillary task adding fluidity and consistency in my coursework as a whole. I thought that the music video and the album cover worked well together, it was a believable combination. I did think its was risky to use a rude gesture on my album cover but I thought it was worth it because the artist that my group and I had portrayed on our blogs, who was an independent, rebellious, slightly feminist young woman, who has a cheeky side, and a good sense of humour was presented well on the cover. I believe that all these characteristics were portrayed in both the video and album cover. I didn’t want the album cover to look too girly so a tried to use soft colours then that the bold red lipstick mark, which I think signified a strong personality in a minimalistic way. The album advert featured the album cover so that was immediately linked. I added a magazine quote saying ‘Hilarious feel good tracks’ to add to the authenticity of an album advert and also put a bold statement about the release of the album. The album cover acted as a background for the advertisement which I thought was good rather than using another picture of the artist. I feel that all three coursework tasked linked and worked together well, showing consistency in my research and planning.